NEW PRODUCT INTRODUCTION (NPI) FORECASTING
Launch Smarter. Forecast Demand with Confidence.
THE CHALLENGE
Introducing a new product is one of the most high-stakes, high-cost decisions a business can make—yet it’s often done without reliable demand forecasts. Businesses struggle with:
- Lack of Historical Data – traditional forecasting models rely on past trends, which don’t exist for new products.
- High Launch Risk – inaccurate demand predictions can lead to overstocking, stockouts, or wasted marketing spend.
- Siloed Teams & Disconnected Data – product, marketing, and supply chain teams often work from inconsistent or incomplete assumptions.
- Delayed Response to Market Signals – without real-time analytics, businesses miss opportunities to adjust strategy post-launch.
Reduce risk and maximise success with predictive analytics that turn new product launches into strategic, data-driven wins
Our Solution:
AI-POWERED NEW PRODUCT FORECASTING
We help businesses reduce the risk of new product launches with advanced AI models that simulate demand, even when historical data is limited or non-existent. Our models combine market signals, consumer behaviour, analogous product data, and real-time inputs to deliver more confident forecasts.
Key Capabilities
- Analog Product Mapping – use sales patterns from similar past products to build predictive models for new launches.
- AI-Based Scenario Forecasting – simulate different launch conditions, pricing strategies, and marketing plans.
- Real-Time Signal Detection – capture early indicators (web traffic, pre-orders, social media engagement) to update forecasts dynamically.
- Cross-Functional Forecasting Dashboards – align marketing, supply chain, and finance teams with a single source of predictive truth.
- Automated Post-Launch Adjustments – continuously refine forecasts with live sales and customer feedback data.
WHAT IS THE BUSINESS IMPACT?
Deliver your next product launch to market with clarity & control.
- 30–50% Improvement in Forecast Accuracy – even with limited historical data, our models provide data-backed launch readiness.
- Reduced Inventory Risk – minimize costly overproduction or missed sales from understocking.
- Aligned Cross-Team Decision-Making – unify product, marketing, and ops teams around reliable, dynamic forecasting.
- Faster Market Response – adapt forecasts and inventory strategy within days of launch using real-time data.
- With AI-powered new product forecasting, your business can launch with confidence, optimise resources, and drive faster ROI on innovation investments.
Turn Sales Data Into Predictable Growth with AI
Power your business with AI-driven revenue forecasting to maximize sales performance and profitability.
Let’s Take the Guesswork Out of Your Next Product Launch