MKTVUE - POWERING DECISION MAKING IN THE CONSUMER ELECTRONICS INDUSTRY
From Market Data to Predictive Power
Through NARTA’s MKTVUE platform, member retailers — including JB Hi-Fi, The Good Guys, Betta Home Living, and Bing Lee and others —gain access to shared market intelligence that drives better, faster decisions. The platform empowers leading global brands like Samsung, LG, Electrolux, Breville, Fisher & Paykel, and Canon with category-level insights and forecasts.
FORECASTING, INSIGHTS & MARKET SHARE AT AN INDUSTRY SCALE
Mind Over Data helped NARTA launch a revolution in the CE industry, bringing together disparate data sets across leading CE retailers into a single, unified platform. Our forecasting models supported decision-making for the groups retail members and brands, representing more than half of Australia’s consumer electronics market. This scale of insight enables stakeholders to make informed, forward-looking decisions with speed and precision.
BUILT FOR COLLABORATION
MKTVUE was designed to improve strategic alignment between retailers and their brand partners. By delivering shared, trusted data insights, the platform breaks down barriers and supports joint planning and problem-solving. NARTA enabled member retailers and partner suppliers to clearly see how their categories are performing in-market and respond proactively. This level of transparency strengthens relationships and drives better commercial outcomes across the board.
MARKET AGILITY AMPLIFIED
With access to industry deep insights and predictive analytics, MKTVUE empowers retailers & brands to act early when market conditions shift. The platform helps identify headwinds before they become problems and spot growth opportunities as they emerge. Decision-makers can respond with clarity, not guesswork, even in uncertain times.
FORECASTING, INSIGHTS & MARKET SHARE AT AN INDUSTRY SCALE
Mind Over Data helped NARTA launch a revolution in the CE industry, bringing together disparate data sets across leading CE retailers into a single, unified platform. Our forecasting models supported decision-making for the groups retail members and brands, representing more than half of Australia’s consumer electronics market. This scale of insight enables stakeholders to make informed, forward-looking decisions with speed and precision.
BUILT FOR COLLABORATION
MKTVUE was designed to improve strategic alignment between retailers and their brand partners. By delivering shared, trusted data insights, the platform breaks down barriers and supports joint planning and problem-solving. NARTA enabled member retailers and partner suppliers to clearly see how their categories are performing in-market and respond proactively. This level of transparency strengthens relationships and drives better commercial outcomes across the board.
MARKET AGILITY AMPLIFIED
With access to industry deep insights and predictive analytics, MKTVUE empowers retailers & brands to act early when market conditions shift. The platform helps identify headwinds before they become problems and spot growth opportunities as they emerge. Decision-makers can respond with clarity, not guesswork, even in uncertain times.
THE OPPORTUNITY - NARTA’S VISION TO LEAD THE INDUSTRY FORWARD WITH DATA
NARTA recognised that the future of retail success would be built on shared insight, not siloed data. They took the bold step to unify their group —retailers and suppliers alike—through a single, collaborative intelligence platform. In doing so, they redefined what’s possible in retail category management, forecasting, and strategic planning. This leadership paved the way for unprecedented transparency, trust, and decision-making at scale.
NARTA knew the consumer electronics industry faces constant market volatility—shifting customer preferences, rapid tech changes, and economic headwinds all play a part.
Retailers and suppliers alike need fast, accurate data to make better decisions—but siloed systems, inconsistent data sources, and slow manual processes often block the path to true insight.
To respond to these challenges, the NARTA group developed the MKTVUE platform: a data environment that aggregates insights across the market. Designed to help retailers and suppliers align strategy, MKTVUE delivers clarity on market trends, share dynamics, and category performance. But to bring this vision to life, NARTA needed a partner with deep expertise in data engineering, forecasting, and scalable analytics.
THE SOLUTION - ENABLING A MARKET-WIDE INTELLIGENCE ADVANTAGE
Mind Over Data was selected as NARTA’s strategic partner to bring the MKTVUE vision to life—designing, building, and delivering the data infrastructure that underpins the platform. We architected a scalable data environment capable of securely aggregating inputs from major CE retailers and transforming them into timely, trusted insights. Our team supported the development of advanced forecasting capabilities and intuitive dashboards to support daily decision-making across brands and categories. Beyond delivery, we continue to support and evolve the platform, helping NARTA maintain its leadership as a data-driven enabler for the entire industry.
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